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Privacy Marketing
From TBTF for 1995-11-03



Privacy Marketing
Copyright © 1995 by Nick Szabo <szabo@netcom.com>
October 25, 1995

Most Internet businesses, especially the Web software and payment systems providers, are severely underestimating the market for privacy features that is out there. Consider:

I conclude that privacy marketing will be an important value-add for Internet commerce. It will be a terrific way to gain market share at the expense of the competition -- or to lose much of your market share, if you find yourself on the wrong end of a privacy campaign.

Nick Szabo, szabo@netcom.com
Consultant, Internet Commerce & Security
IBM, Sequent, DigiCash, Agorics
Nine years experience on the Internet


[ TBTF for 1995-11-03 ]